After The Jump

What is After The Jump?


1.

Fucking irritating, dated, web 2.0-esque phrase, occasionally found on wired or engadget.

Anyone using this supposes that their audience isn't familiar with the concept of a hyperlink, or attempts to make the act of clicking on one some kind of novel or interesting internet superhighway 'experience'. Fuck off you gigantic cunts.

<big block of shit here>

More photos of <shit> after the jump! Click on through! More pics after the break! I'm a gigantic prick!

<links here>

See cunts, media, web 2.0, wired

2.

The “jump” is the place in a newspaper story where the story moves from page A1 to, say, page A23. Numerous studies show that the overwhelming majority of readers do not bother to follow the story past the jump line. Although you don’t see it when you read newpapers on the internet, most people read newpapers in the print form – and savvy editors use the power of the jump to their advantage. Humorously used by the blogosphere to indicate information that will be added in later.

After the jump, we'll discuss the President's foot fetish.

3.

'The Jump' in online media refers to a large block of inline advertising separating a page of text. It is a form of advertisment commonly used by bloggers and tech-press, but creates a major distraction for readers. The web-equivalent of the commercial break.

The use of the phrase "More after the jump..." signifies that a reader should scroll down past the adblock for further on the story, as with "More after this word from our sponsors" on television.

...with people speculating that Apple are soon to release a new brand of laptop powered by hampsters. More after the jump.

_______________________________________

ads sponsored by bongle

...

Get your Apple laptops here

Buy Apple computers on EBay

Looking for Apples? Try Farmland orchards

_______________________________________

It is speculated that the Hampstop will reduce the heat of laptops, while increase the scratchy noise and odor in compensation.

See blogs, ads, jump, after the jump, commercial break


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