What is Apatow Effect?
The single-handed influence Judd Apatow movies have had on getting more naked penis shots into mainstream comedies. Mostly to the detriment of society. See Walk Hard, Forgetting Sarah Marshall, etc.
Dude, I just saw Jay's schlong in that Zack and Miri movie. I didn't know Silent Bob had gotten zapped by the Apatow Effect, too.