What is Artvertising?
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Artvertising is a form of advertising and communication that typically attempts to persuade potential customers with artistic backgrounds to purchase or to consume more of a particular brand of product or service. Whereas modern advertising developed with the rise of mass production in the late 19th and early 20th centuries, ARTvertising only developed in 1980s through the present utilizing art as primary form of advertising in attempts to appeal to a younger, more hip crowd.
Many new condo building developers are utilizing street art for selling their building's relevance to passers by, hence, ARTvertising may bring a younger crowd of buyers.
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