Benchmarketing

What is Benchmarketing?


1.

The act of promoting software or hardware by publishing bogus benchmarks with cooked up numbers that makes the product look better than its predecessors and the competition.

As an advanced technique, have some blogger push the numbers instead of putting it out in a press release.

Our test suite shows it's 5% faster!

... benchmarketing at work.

See benchmark, marketing, pr, sheep, blabla, tech


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