What is Boomer Consumer?
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A Boomer Consumer is a person born in the Baby Boomer era post World War II who is either a senior citizen or vastly approaching and by sheer numbers are influencing American consumerism. Instead of advertising being geared to young people the Boomers will rule ! Gone will be the commercials for acne medication, fast foods, the Armed Forces etc...
Yo If I see one more commercial for , " The House of Puree"
I'm gonna hurl. I'll be glad when the last of the Boomer Consumers are gone !!
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