What is Brand Tuning?
1.
When a company, product or brand is enhanced/ tuned to a particular market or segment.
It leverages existing marketing, PR and brand assets, and is not a re-launch or re-branding.
This especially comes into play when a brand is tarnished by bad service, PR, ill-conceived advertising and needs to be counteracted by tuning.
The new commercial for XYZCars requires Brand Tuning - the image with the car speeding through the suburbs with young passengers promotes irresponsible driving.
See
Random Words:
1.
the attitude of a complete twat, the kind of prick you end up fighting with in a night club.
the cunt came up to me with a rite twattit..
1.
Five fingers that are going to club you, i.e., a fist.
Bill gave him the five of clubs when he heard he scratched his ride.
See ghost..
