What is Brand Tuning?
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When a company, product or brand is enhanced/ tuned to a particular market or segment.
It leverages existing marketing, PR and brand assets, and is not a re-launch or re-branding.
This especially comes into play when a brand is tarnished by bad service, PR, ill-conceived advertising and needs to be counteracted by tuning.
The new commercial for XYZCars requires Brand Tuning - the image with the car speeding through the suburbs with young passengers promotes irresponsible driving.
See
Random Words:
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adj. one who is emo and ghetto, either a emo who listens to rap, or a ghetto who listens to emo music.
Domingue listens to emo music bu..
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Name of famous 1930's singing cowboy now rhyming slang for "shitter"
I bet she takes it up the Tex Ritter
See shitter, ..
