What is Brand Tuning?
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When a company, product or brand is enhanced/ tuned to a particular market or segment.
It leverages existing marketing, PR and brand assets, and is not a re-launch or re-branding.
This especially comes into play when a brand is tarnished by bad service, PR, ill-conceived advertising and needs to be counteracted by tuning.
The new commercial for XYZCars requires Brand Tuning - the image with the car speeding through the suburbs with young passengers promotes irresponsible driving.
See
Random Words:
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An asocial behaviour, people with the Central Coast Syndrome typically do not want any contact with other people. They go to work/school..
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to be extremely hungry
Let's go to In N Out, I'm so hucking fungry right now!
See starving, hungry, fucking, fungry..
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Nickname. Especially for people Named Fran. Or Franny. Or Franziska. Or Jason.
Frannasaurus! Your leg finally healed!..
