What is Brand Tuning?
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When a company, product or brand is enhanced/ tuned to a particular market or segment.
It leverages existing marketing, PR and brand assets, and is not a re-launch or re-branding.
This especially comes into play when a brand is tarnished by bad service, PR, ill-conceived advertising and needs to be counteracted by tuning.
The new commercial for XYZCars requires Brand Tuning - the image with the car speeding through the suburbs with young passengers promotes irresponsible driving.
See
Random Words:
1.
A phrase used to describe a young female of a most perverted nature who very much enjoys the act of fellatio.
"Jesus, look at that..
1.
To freak out.
In extreme cases, you may flip a fuckin biscuit.
Guy #1: Why'd you take me off your myspace? I'm gonna flip a ..
