What is Brand Tuning?
1.
When a company, product or brand is enhanced/ tuned to a particular market or segment.
It leverages existing marketing, PR and brand assets, and is not a re-launch or re-branding.
This especially comes into play when a brand is tarnished by bad service, PR, ill-conceived advertising and needs to be counteracted by tuning.
The new commercial for XYZCars requires Brand Tuning - the image with the car speeding through the suburbs with young passengers promotes irresponsible driving.
See
Random Words:
1.
Similar to the Dirty Sanchez except you put the dot on the forehead.
I didnt want to give her a dirty sanchez because she was mexican s..
1.
Passion Radio was set up by a couple of homosexual UK radio presenters sexually frustrated at the lack of a quality homosexual gay germa..
1.
a guy that can't keep it in his pants
that guy's got zipperjones for evey chick in the school (horns)
See needs, hots, wigou..
