Brand Tuning

What is Brand Tuning?

1.

When a company, product or brand is enhanced/ tuned to a particular market or segment.

It leverages existing marketing, PR and brand assets, and is not a re-launch or re-branding.

This especially comes into play when a brand is tarnished by bad service, PR, ill-conceived advertising and needs to be counteracted by tuning.

The new commercial for XYZCars requires Brand Tuning - the image with the car speeding through the suburbs with young passengers promotes irresponsible driving.

See branding, pr, marketing, advertising, agency
43

Random Words:

Guitar Bureau
1. The place in one's home where the guitar for playing Guitar Hero is kept. Usually applied to the Wiiversion of Guitar Hero 3, Guita..
Read more
Kulkarni
1. South indian brahmins... village accountants of the past. 2. bhargavas dominate kulkarnis anyday. orginated from south india. louZ ..
Read more
Y-rush
1. translates to y r u so hot; a code name for a really hot kid at school. u can talk about them this way and no one will wver know. omg ..
Read more

Best StartPage for your browser.

All you need for a faster workflow in one place.



Get it for Free