Brand Tuning

What is Brand Tuning?

1.

When a company, product or brand is enhanced/ tuned to a particular market or segment.

It leverages existing marketing, PR and brand assets, and is not a re-launch or re-branding.

This especially comes into play when a brand is tarnished by bad service, PR, ill-conceived advertising and needs to be counteracted by tuning.

The new commercial for XYZCars requires Brand Tuning - the image with the car speeding through the suburbs with young passengers promotes irresponsible driving.

See branding, pr, marketing, advertising, agency
43

Random Words:

Nakle
1. na∙kle (na-kawl) –noun 1. sodium chloride. 2. table salt. Origin: From the molecular formula for sodium chloride, NaCl, which sou..
Read more
Gram G
1. A unit sometimes used to measure bud (marijuana). A dub (20 dollars worth of weed) is equal to 1.4 grams of weed, so there's an ide..
Read more
Huynh Talker
1. A Khmer Viet with no sense of direction. Also looking for a good time;good for making out. Clifford Huynh saw a porno movie and started..
Read more

Best StartPage for your browser.

All you need for a faster workflow in one place.



Get it for Free