Brand Tuning

What is Brand Tuning?

1.

When a company, product or brand is enhanced/ tuned to a particular market or segment.

It leverages existing marketing, PR and brand assets, and is not a re-launch or re-branding.

This especially comes into play when a brand is tarnished by bad service, PR, ill-conceived advertising and needs to be counteracted by tuning.

The new commercial for XYZCars requires Brand Tuning - the image with the car speeding through the suburbs with young passengers promotes irresponsible driving.

See branding, pr, marketing, advertising, agency
43

Random Words:

Ugh!
1. adj. Used to describe mulitple situations involving pain, grades, and siblings. (after walking into a door twice) Ugh! your such a stoo..
Read more
Arundel
1. A small redneck town, where people set things on fire. And everyone knows eachother Woah run! the cars on fire! We love arundel fires!..
Read more
Jewy Jewman
1. How John Stewert refers to himself. Phrase commonly used by those with poor insulting skills who want to show that large nosed affluent ..
Read more

Best StartPage for your browser.

All you need for a faster workflow in one place.



Get it for Free