Brand Tuning

What is Brand Tuning?

1.

When a company, product or brand is enhanced/ tuned to a particular market or segment.

It leverages existing marketing, PR and brand assets, and is not a re-launch or re-branding.

This especially comes into play when a brand is tarnished by bad service, PR, ill-conceived advertising and needs to be counteracted by tuning.

The new commercial for XYZCars requires Brand Tuning - the image with the car speeding through the suburbs with young passengers promotes irresponsible driving.

See branding, pr, marketing, advertising, agency
43

Random Words:

Migdal
1. a stupid person; bitch, whore, puta. Fat whore that is a lazy fucker You havent learn hoy to drive yet, Joshua you are so migdal..
Read more
Friendcest
1. One of the great phrases to describe the fuck-upity-ness of cross-boundry, inter-friendship 'relating' FRIENDCEST - Dating f..
Read more
Utwab
1. the acronym for uncontrolable thing without a brain The reason they called him an utwab is because of his behavior See crazy, uncontro..
Read more

Best StartPage for your browser.

All you need for a faster workflow in one place.



Get it for Free