Brand Tuning

What is Brand Tuning?

1.

When a company, product or brand is enhanced/ tuned to a particular market or segment.

It leverages existing marketing, PR and brand assets, and is not a re-launch or re-branding.

This especially comes into play when a brand is tarnished by bad service, PR, ill-conceived advertising and needs to be counteracted by tuning.

The new commercial for XYZCars requires Brand Tuning - the image with the car speeding through the suburbs with young passengers promotes irresponsible driving.

See branding, pr, marketing, advertising, agency
43

Random Words:

Herley
1. Most commonly confused with the clothes brand Hurley. That one family that everyone looks down upon. "Oh,jeez,here come the Herley..
Read more
All You Need Is Love
1. Love is all you need. Lennon/McCartney 1967 great song, shame american idiots like Bush dont listen to it Beatles : "All You Nee..
Read more
Martin
1. A guy who acts shy but actually has a big penis that guy is quiet, but he's a martin See marty, big dick, sexy, atractive 2. So..
Read more

Best StartPage for your browser.

All you need for a faster workflow in one place.



Get it for Free