Brand Tuning

What is Brand Tuning?

1.

When a company, product or brand is enhanced/ tuned to a particular market or segment.

It leverages existing marketing, PR and brand assets, and is not a re-launch or re-branding.

This especially comes into play when a brand is tarnished by bad service, PR, ill-conceived advertising and needs to be counteracted by tuning.

The new commercial for XYZCars requires Brand Tuning - the image with the car speeding through the suburbs with young passengers promotes irresponsible driving.

See branding, pr, marketing, advertising, agency
43

Random Words:

F-toss
1. An instant kill move which Donkey Kong has. It can only be performed at Final Destination and requires the masterful dexterity of a seas..
Read more
Miraculous
1. 1. Kodama 2. Of the nature of a miracle; preternatural. Kodama is miraculous. See William 2. 1. Rae and April 2. So astounding as ..
Read more
Mainz
1. Mainz is a city in Germany with 192,170 inhabitants. It is the capital of the German federal state of Rhineland-Palatinate. Mainz is loc..
Read more

Best StartPage for your browser.

All you need for a faster workflow in one place.



Get it for Free