What is Brand Tuning?
1.
When a company, product or brand is enhanced/ tuned to a particular market or segment.
It leverages existing marketing, PR and brand assets, and is not a re-launch or re-branding.
This especially comes into play when a brand is tarnished by bad service, PR, ill-conceived advertising and needs to be counteracted by tuning.
The new commercial for XYZCars requires Brand Tuning - the image with the car speeding through the suburbs with young passengers promotes irresponsible driving.
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Random Words:
1.
Big baggy pants you can catch apples with
frank - "look at his apple catchers,"
eric - "bloody hell! they're huge!..
1.
1) A place of refuge or 'safe zone' where one is free from predation.
2) An often sarcastic, sometimes affectionate nickname ..
