Brand Tuning

What is Brand Tuning?

1.

When a company, product or brand is enhanced/ tuned to a particular market or segment.

It leverages existing marketing, PR and brand assets, and is not a re-launch or re-branding.

This especially comes into play when a brand is tarnished by bad service, PR, ill-conceived advertising and needs to be counteracted by tuning.

The new commercial for XYZCars requires Brand Tuning - the image with the car speeding through the suburbs with young passengers promotes irresponsible driving.

See branding, pr, marketing, advertising, agency
43

Random Words:

Leighton
1. A person, that posseses quite large genitals, usually a good body, not the biggest or best, but high up there is known as "Leighton..
Read more
I'm The Juggernaut Bitch
1. You don't fuck with the Juggernaut because he's the Juggernaut Bitch! *Juggernaut busts through the door* I'm The Jugge..
Read more
Yoosu
1. The Couple Name of Yoochun and Junsuof the korean boyband/manband DBSK. The word is a combination of the 'Yoo' in (Yoo)chun a..
Read more

Best StartPage for your browser.

All you need for a faster workflow in one place.



Get it for Free