Brand Tuning

What is Brand Tuning?

1.

When a company, product or brand is enhanced/ tuned to a particular market or segment.

It leverages existing marketing, PR and brand assets, and is not a re-launch or re-branding.

This especially comes into play when a brand is tarnished by bad service, PR, ill-conceived advertising and needs to be counteracted by tuning.

The new commercial for XYZCars requires Brand Tuning - the image with the car speeding through the suburbs with young passengers promotes irresponsible driving.

See branding, pr, marketing, advertising, agency
43

Random Words:

Kuper
1. Someone who eats babies in order to grow to incredible size and streangth through the ingestion of their stem cells. A Kuper ate my bab..
Read more
Obviousm
1. Obviousm is a disease. Its main and only symptom is the stating of the obvious, which is already known to everyone. *Car explodes* Red..
Read more
Blast A Dookie
1. 1. pooping. popularized in the late 20th century by snowboarders worldwide; synonymous to pumping a grumpy 2. playing Greenday'..
Read more

Best StartPage for your browser.

All you need for a faster workflow in one place.



Get it for Free