Brand Tuning

What is Brand Tuning?

1.

When a company, product or brand is enhanced/ tuned to a particular market or segment.

It leverages existing marketing, PR and brand assets, and is not a re-launch or re-branding.

This especially comes into play when a brand is tarnished by bad service, PR, ill-conceived advertising and needs to be counteracted by tuning.

The new commercial for XYZCars requires Brand Tuning - the image with the car speeding through the suburbs with young passengers promotes irresponsible driving.

See branding, pr, marketing, advertising, agency

43

Random Words:

Hairy Joe

1. Joe when he doesn't shave for a few weeks. He has big curly hair, like an afro - but not. And a huge beard. You shaved?! Whatever ..

H-capped

1. Hanicapped I can't do my work im H-capped..

Unqualable

1. Prahabonics for can't stop thinking about you, baby. I'm feeling an unqualable urge to see you. Dinner tonight? See hot, fo..

Best StartPage for your browser.

All you need for a faster workflow in one place.

Get it for Free