Brand Whore

What is Brand Whore?


1.

Someone who buys and prominantly displays name brand products (or products that feature large corporate logos) under the belief that such loyalty to a label or corporation is a chachet and brings prestige to their otherwise lack of taste, regardless of the actual quality or value of the products.

See also label whore, brand slave

That kid is wearing a Nike jacket, Nike shorts and Nike shoes -- do you think Nike is paying this brand whore to wear all of their apparel?


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