What is Brandjunkie?
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Someone who is addicted and obsessed with branding news, learning and discussing attributes of a brand that make it great (or not so great). A passionate believer that brands can have a lasting impact on the world.
Eric is such an Apple brandjunkie -- he spent half the day waiting on line for an iPhone last summer, and keeps surfing around the 'net for news about the next model!
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A kingdom of loathing player. He is so bad he's good!
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