Brandwash

What is Brandwash?


1.

A superficial change of appearance based on the notion that a simple change of name, colour, etc will somehow remove problems faced/caused by the previous organisation. This effort usually attracts criticism as the money spent on the marketing and reshaping could have been spent solving existing problems.

When Connex leaves Melbourne, Australia after failing to maintain its contract to run the train system, it is estimated that it will cost $15 million to change station signs, uniforms, posters and logos for the new company. However, long-term problems such as punctuality, rolling stock maintenance and customer safety will still persist, as these are issues that only the state government can address. This money alone could buy a badly needed new train. The term Brandwash has been created to cater for this common distraction, similar to Greenwash - where a company boasts of it's green credentials which are often dubious.

See distraction, waste, brainwash, greenwash, taxes, connex


69

Random Words:

1. Lead guitarist and principal songwriter fot the legendary group The Band. Wrote definitive classics like "the Weight" "Th..
1. when you see a guy/girl you like the look of in a club, and just go for it and pullhim/her I was in this club last night and I saw this..
1. a person you can totally trust, and therefore hand your entire life savings to. A: Ezman is such a trustworthy person. I gave my entire..