What is Brick Exit Strategy?
1.
The process whereby a traditional “Brick & Mortar” retailer begins the transition to a predominantly Internet based business model. Often brought about due to the escalating costs of maintaining a dedicated physical presence as declining economic conditions force geo-based retailers into competing dollar for dollar with their virtual world ecommerce competition.
"A
Brick Exit Strategy not only cuts costs, it gives us a chance to expand beyond this local market."
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2.
The plan a retailer makes when it decides to close its doors to the public and move exclusively to the web.
"Either we come up with a good brick exit strategy or we're done."
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