What is Bums In Seats?
1.
(also "butts in seats" and "butts in the seats"): spectators who have been drawn into a theatre or other entertainment by a low-brow, mass-appeal production. A reference to the economic demand on entertainment business producers to attract paid attendance.
"We need a show that will put bums in seats."
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This expression gets its roots in the movie "The Aviator" which was a biography of the famous entrepreneur responsible for the..
