Cockitude Edit Meaning

1.

mooshing of "cocky attitude" into it's own word, play on the word-sound ("cocktoo'd"); an exaggerated, overblown cocky attitude meant to draw attention to the person possessing such.

First sighting:

"Someone really needs to start a celebrity database where retail employees can quickly check how much cockitude to expect from big shots." - Gizmodo article on celebrity raids of Apple Stores.