What is Cogdiz?
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short for "cognitive dissonance"
"Wait a minute. I'm getting some cogdiz here...I thought that we were the customers, buying a product, the news, from a particular source, such as CNN, The New York Times, etc."
"No, the advertisers are actually the customers, buying a product, a readership or viewership, from a business, the media."
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Mish is short for Mission District which is located right near Noe Valley.
These two neighborhoods in SF house a numer of bosses that l..
