What is Co-promo?
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media term for those current TV shows where wannabees or one-star celebs hoping to raise their public profile are encouraged to compete, be humiliated, bullied, or patronised on camera...
Great symbiotic relationship -- the media get hours of cheap or unpaid labour; everyone gets their fifteen minutes of facial recognition; one or two win through to big bucks...
'Jeez ! Yet another co-promo on TV... this time it's the Whiplash School of Cookery comp...but dammit, I love them all...it's so addictive...'
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