Corporate Backscratching

What is Corporate Backscratching?

1.

When corporations use their multiple media outlets to cross promote.

When Tom Cruise goes on Jay Leno to promote his new movie getting released by Universal Studios which is owned by the same company, GE, that owns NBC. That's Corporate Backscratching my friends!

See nbc, abc, disney, corporate, cbs, viacom, mtv

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