Debranding

What is Debranding?

1.

The removal of branded visual identifiers such as logos, fonts, company colours in an effort to appear less corporate and more independent.

Starbucks are leading a debranding trend by removing the logo from some of their coffee shops in an effort to appear less corporate and more independent.

See brand, rebrand, logo, corporate, identity

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Debranding Edit Meaning

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Debranding