What is Delivariables?
1.
n. pl. c/f advertising. the demands set out in a brief for the agency to deliver to the client on a given date, agreed upon at length, set in stone, and destined to be changed over and over again until the deadline passes.
suit: we need a new campaign by the end of the day
creative team: (sigh) Not a chance in hell.... What are the delivariables?
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To write messages on a forum with the speed of a Court clerk using a new reply everytime, Short intervals between posts and ridiculous A..
