What is Delivariables?
1.
n. pl. c/f advertising. the demands set out in a brief for the agency to deliver to the client on a given date, agreed upon at length, set in stone, and destined to be changed over and over again until the deadline passes.
suit: we need a new campaign by the end of the day
creative team: (sigh) Not a chance in hell.... What are the delivariables?
See
Random Words:
1.
Lacking in substance; vacuous, inane.
A reference to wine tasting - where all the substance is in the scent of the bouquet, but nothing..
