What is Delivariables?
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n. pl. c/f advertising. the demands set out in a brief for the agency to deliver to the client on a given date, agreed upon at length, set in stone, and destined to be changed over and over again until the deadline passes.
suit: we need a new campaign by the end of the day
creative team: (sigh) Not a chance in hell.... What are the delivariables?
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Originated from a Shaw commercial. A fun way to ask for a hug. You open your arms up as if to let someone come in for a hug (this shap..
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A grimy drug-infested area of London. It has been majorly cleaned up but it's still not that good.
When you walk out of King'..
