What is Delivariables?
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n. pl. c/f advertising. the demands set out in a brief for the agency to deliver to the client on a given date, agreed upon at length, set in stone, and destined to be changed over and over again until the deadline passes.
suit: we need a new campaign by the end of the day
creative team: (sigh) Not a chance in hell.... What are the delivariables?
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Random Words:
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a new kind of razor, made by Gillette, that is extremely pointless. It consists of not 1, not 2, but 5 blades! It has such a precise cut..
