Delivariables

What is Delivariables?

1.

n. pl. c/f advertising. the demands set out in a brief for the agency to deliver to the client on a given date, agreed upon at length, set in stone, and destined to be changed over and over again until the deadline passes.

suit: we need a new campaign by the end of the day

creative team: (sigh) Not a chance in hell.... What are the delivariables?

See deliverable, change, flux
13

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