What is Designchuchi?
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Designchuchi is composed out of two words - design and chuchi. The word design is used as in common language, the word chuchi means "kitchen" and comes from the Bernese dialect. Berne as in the capitol city of Switzerland. Those two words combined mean "design kitchen" or "kitchen of design" which stands for a factory of new media products.
Designchuchi as the name for a webdesign company in Berne, Switzerland.
Designchuchi as a metaphor for creating or "cooking" creative products - designing.
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An uncompromising and severe dislike maintained by an individual that is incomprehensible even to the one who maintains it.
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