Donut Effect Edit Meaning

1.

When you learn a word or phrase for the first time, then subsequently hear it used frequently. (From Dunkin Donuts, "time to make the donuts.")

Dude, I just learned that neologism means a made up word, then later that week I heard it, like, three times. Total donut effect.

See deja vu, coincidence, dunkin donuts, memory, serendipity