Donut Effect

What is Donut Effect?

When you learn a word or phrase for the first time, then subsequently hear it used frequently. (From Dunkin Donuts, "time to make the donuts.")

Dude, I just learned that neologism means a made up word, then later that week I heard it, like, three times. Total donut effect.

See deja vu, coincidence, dunkin donuts, memory, serendipity

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Donut Effect Edit Meaning