What is Dot Whack?
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a dot whack is a round sticker affixed to a direct mail piece with a special offer. Alternately, it is a printed sticker with a cast drop shadow to simulate a stickerized dot whack.
"If you want the high impact – but not the cost – of a dot-whack sticker, tests have shown printed stickers can pull as well or better than stickers printed separately and machine affixed." - August 2002 issue of Target Marketing written by Pat Freisen.
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Coined by the famous Cleolinda Jones, of M15M fame, this is a combination of the "Southfarthing" tobacco leaf mentioned int he..
