Durbz Edit Meaning

1. Wow factor, or individuality in personality. "She's really nice, y'know, she just doesn't seem to be anything *but*..

1. What old people think the Wii is called. Dumb old lady @ Gamestop: Do you have any W2's in stock? See wii, video game, nintendo, ..

1. A business euphemism for "the reason I'd like you to think I'm useful." My value add on this project is to leverage..