Emotional Technology

What is Emotional Technology?

1.

Emotional technology is defined by the creation of emotional intimacy between a user and the technology. This is measured by the level of comfort and efficacy derived from the technology and from the experience of closeness with it.

"SEIKO believes that its Izul chronograph wristwatch is, above all, an intimate accessory. The best watches live in harmony, and interact, with the wearer and its functions offer the user a re-assuring and emotionally satisfying bond.

SEIKO's technological development is focused on the creation of 'emotional technologies'. Emotional technology creates the interaction between the wearer and the product."

See technology, branding, intimacy, engagement
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