What is Eurovert?
1.
A cheap advert produced for the whole of Europe that doesn't translate well to the UK market.
Usually features sunny climes, tanned people, washed-out look and a lack of cynicism.
Examples: Vauxhall cars, T-Mobile phones, most washing powder, loo roll and home fragrances.
Dammit! Another Eurovert for a car!
See
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