Gnarketing

What is Gnarketing?

1.

Gnarketing: The act of aligning a brand with a less than clean-cut teamrider/spokesperson/hanger-on, to promote the perception that the brand is anti-corporate, alternative, rule-breaking or otherwise just plain cool.

Person 1: Did you hear Sudsy Clean Bodywash is using John Smith in their new commercials?

Person 2: You mean the baseball player who hit an unpire in the face with his bat after that lousy call last week?

Person 1: Yeah, total gnarketing. All the angry guys will be backing that brand now.

See marketing, anti-corporate
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