What is Grp?
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GRP is a short for Gross Rating Point. It is the sum of ratings achieved by a specific media vehicle or schedule. It represents the percentage of the target audience reached by an advertisement. If the advertisement appears more than once, the GRP figure represents the sum of each individual GRP.
In the case of a TV advertisement that is aired 5 times reaching 50% of the target audience, it would have 250 GRP = 5 x 50% -- ie, GRPs = frequency x % reach.
See
Random Words:
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double standard; usually related to how the media treats some politicians with kid gloves and goes after others like a pack of wolves. ..
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Hard on for no reason, getting happy in the pants without stimulation
"I was sitting in class when I got a massive HOFNR..
