Grp

What is Grp?

1.

GRP is a short for Gross Rating Point. It is the sum of ratings achieved by a specific media vehicle or schedule. It represents the percentage of the target audience reached by an advertisement. If the advertisement appears more than once, the GRP figure represents the sum of each individual GRP.

In the case of a TV advertisement that is aired 5 times reaching 50% of the target audience, it would have 250 GRP = 5 x 50% -- ie, GRPs = frequency x % reach.

See media, advertising, advertisement, ratings
7

Random Words:

Ibpy
1. ibpy is an acronym for: I Banana Pudding You. This out of this world statment was originaly created by three odd kids in a alegebra cl..
Read more
Hochisma
1. when a guy/girl is hot, chill, AND smart. a rare combination of qualities. Man, that girl is hot as hell, chill as hell, and smart as h..
Read more
Yoo Joo Bush
1. a funny ass word that when heard will cause bodily secretions. Yoojoo said her name was Yoo joo Bush and I laughed so hard, I drooled o..
Read more

Best StartPage for your browser.

All you need for a faster workflow in one place.



Get it for Free