What is Grp?
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GRP is a short for Gross Rating Point. It is the sum of ratings achieved by a specific media vehicle or schedule. It represents the percentage of the target audience reached by an advertisement. If the advertisement appears more than once, the GRP figure represents the sum of each individual GRP.
In the case of a TV advertisement that is aired 5 times reaching 50% of the target audience, it would have 250 GRP = 5 x 50% -- ie, GRPs = frequency x % reach.
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expression of frustration and/or regret coined by elliot reid of scrubs. May be appended by the addition of "with a brick" if..
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Agreed. Absolutely. Sure.
"Hey, this party blows. Let's get outta here."
"w0rd to the bird!"
See w0rd, ye..
