What is Grp?
1.
GRP is a short for Gross Rating Point. It is the sum of ratings achieved by a specific media vehicle or schedule. It represents the percentage of the target audience reached by an advertisement. If the advertisement appears more than once, the GRP figure represents the sum of each individual GRP.
In the case of a TV advertisement that is aired 5 times reaching 50% of the target audience, it would have 250 GRP = 5 x 50% -- ie, GRPs = frequency x % reach.
See
Random Words:
1.
An emoticon or "smily" which is used on a message board to show others that your post was sarcastic. Also referred to as jimla..
1.
IN BRIEF: In violation, cruel, off limits, out of limits, out of line, not allowed, fucking up, improper, inappropriate, unwarranted, un..
