Grp

What is Grp?

1.

GRP is a short for Gross Rating Point. It is the sum of ratings achieved by a specific media vehicle or schedule. It represents the percentage of the target audience reached by an advertisement. If the advertisement appears more than once, the GRP figure represents the sum of each individual GRP.

In the case of a TV advertisement that is aired 5 times reaching 50% of the target audience, it would have 250 GRP = 5 x 50% -- ie, GRPs = frequency x % reach.

See media, advertising, advertisement, ratings
7

Random Words:

Zierd
1. Meaning the same as the word "weird"nly 10 times worse. Alex White was walking in circles picking his nose and eating giganti..
Read more
W'all
1. Contraction of "we" and "all". Similar to the popular Southern word "y'all", but is used in the the ..
Read more
Heath Ledger Bar
1. A new chocolate bar recently released comprised of the following ingredients: 25% Chocolate 25% Alcohol 50% Sleep Aids The new craze..
Read more

Best StartPage for your browser.

All you need for a faster workflow in one place.



Get it for Free