Grp

What is Grp?

1.

GRP is a short for Gross Rating Point. It is the sum of ratings achieved by a specific media vehicle or schedule. It represents the percentage of the target audience reached by an advertisement. If the advertisement appears more than once, the GRP figure represents the sum of each individual GRP.

In the case of a TV advertisement that is aired 5 times reaching 50% of the target audience, it would have 250 GRP = 5 x 50% -- ie, GRPs = frequency x % reach.

See media, advertising, advertisement, ratings
7

Random Words:

Rebound Chick
1. When two people break up, and the guy gets with another girl a few days later maybe even the same day ex: danielle , hannah , lauren..
Read more
Hankroll'd
1. Like Rickroll'd, only featuring Hank Green, from the vlogbrothers Ahhhh, crap man! I just got Hankroll'd! See rickroll'..
Read more
Hoedom
1. The act of hoeing; The act of getting someones slut on. I hereby renew my hoedom. See hoedom, hoe, slut, skank, gigilo..
Read more

Best StartPage for your browser.

All you need for a faster workflow in one place.



Get it for Free