Grp

What is Grp?

1.

GRP is a short for Gross Rating Point. It is the sum of ratings achieved by a specific media vehicle or schedule. It represents the percentage of the target audience reached by an advertisement. If the advertisement appears more than once, the GRP figure represents the sum of each individual GRP.

In the case of a TV advertisement that is aired 5 times reaching 50% of the target audience, it would have 250 GRP = 5 x 50% -- ie, GRPs = frequency x % reach.

See media, advertising, advertisement, ratings
7

Random Words:

Getting The Fear
1. Flower child slang for having a bad trip,also used as slang by Charles Manson to describe the feeling of developing acute senses from be..
Read more
Locee
1. Pronounced (Low-say) To love someone or something so much, and so unconditionally, that it physically hurts your brain to think about i..
Read more
W00tadin
1. A player(need not be of paladin class) in World of Warcraft, on a roleplaying server, who has reached level 60 without understanding eve..
Read more

Best StartPage for your browser.

All you need for a faster workflow in one place.



Get it for Free