What is Herd Mentality?
1.
A sales, marketing, and business term describing why customers buy products or services because their friends, colleagues, neighbors, and family bought those same products and services previously. Also applies to a buyer's selection of a supplier or sales person to provide products and services to them.
Five years ago, our home had the only swimming pool on Apple Street. Now, thanks to herd mentality, over half the homes on Apple Street have a swimming pool.
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2.
The inability or refusal to listen to one's own instinct or 'gut feeling' but to instead follow the majority for fear of being wrong, ostracized or ridiculed.
If a herd of animals were haded for a cliff, for the sake of a herd mentality, I doubt one would veer off or stop to save its own life.
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