Hype Hop

What is Hype Hop?

1.

Hip hop usually characterized by more glitz than chops. Hype Hop albums/artists are charicterized by large amounts of press just before the albums release. The hope is to generate such a stir, that the work will be bought on speculation alone.

This is a similar tactic engaged in by the movie industry for horrible summer blockbusters. (see "polishing a turd").

"you heard that new Gnarles Barkey?"

"yah man, sorta hype hop...no delivery"

See hype, hip hop, rap, rappers, bling, soundboy
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