What is Hypercube?
1.
A crappy boxlike Nissan car, known for its disasterous online social media "competition" in Canada which turned out to be a complete sham. Rule changes dismissing the weight of public votes, selecting contestants purely on geographic location and judges heavily linked to winning contestants made it the laughing stock of the internet. Possibly the biggest failure of online marketing ever.
"Check out my new Hypercube, I only had to rim three judges to get this!"
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2.
(N) An object formed by 8 cubes that exists in four spacial dimensions as opposed to the standard three. A hypercube is entirely theoretical as it cannot be created by man. Also known as a tesseract.
Mrs. Paley: It's a tesseract!
Jerry: Of course! It must be a hypercube!
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3.
Canadian contest started by Nissan in February 2009 in which participants filled out a personal profile in order to be eligible to win one of 50 Nissan Cubes.
Out of 7000 entries received, the 500 finalists or “cubies” picked, each with 1 chance out of 10 to win a new Cube, were revealed on April 14th 2009. The 500 cubies pursued the race until May 15th 2009, accumulating votes via their “audition canvas” for their featured content (their personality, their creativity and their illustration of why they deserved to win) as well as their use of social media and innovative ways to advertise the contest, drive traffic to the contest website and increase their vote count.
Winners selected by a panel of independent judges were revealed on MMM DD YYYY.
The excited best friend: "I'd like to announce to you that I am going to win a car!! I entered the
Hypercube contest a couple of weeks ago to win a new 2009Nissan Cube ; and I just can feel it: I'm going to be a winner."
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