What is Impostrophe?
1.
(n.) The all-too-common typographical error masquerading as an apostrophe, especially on the internet. The apostrophe is also known as an inverted comma since, in its correct form, it does not look like this: ' , but rather like a comma that sits above the baseline.
You bloody art directors are all the same. Kindly remove that impostrophe and replace it with the geniune article.