What is Interactive Marketing?


1.

Forms of marketing that create interaction between the target audience and the brand being marketed.

Any piece of marketing can encourage interaction with a brand, it's a pull strategy. An interactive print piece might ask it's viewer to participate with it by folding it, or filling in some blanks, or adding to it in some other way. An online blog encourages two-way communication and interaction. My company uses interactive marketing as a strategy to engage our audience with our brand.

See marketing, branding, web 2.0


85

Random Words:

1. Orbit Citrusmint gum, because when choked on and coughed up, it looks like a yellow fish ovary. Me: *laughs**chokes**coughs**laughs aga..
1. Comically moronic Coined by Robert Downing Jr. in the 2008 film "Tropic Thunder" The fans on the Giants forum who want Eli t..
1. Viben is like you're just chillen and hanging out. Yo dawgggg, what are you doing? chillen, you? Oh, i'm just VIBEN...