What is Interactive Marketing?


1.

Forms of marketing that create interaction between the target audience and the brand being marketed.

Any piece of marketing can encourage interaction with a brand, it's a pull strategy. An interactive print piece might ask it's viewer to participate with it by folding it, or filling in some blanks, or adding to it in some other way. An online blog encourages two-way communication and interaction. My company uses interactive marketing as a strategy to engage our audience with our brand.

See marketing, branding, web 2.0


85

Random Words:

1. someone that has somewhat of an addictionto/obsession with movies. this person is usually spending their paychecks on movie theatres and..
1. What happens before slash. Duh. 'Shuttlepod One' was rife with Tucker/Reed preslash...
1. Madolf Bitler is a 21st century dictator who is the source of the mass murdering of gingers. His minions are known as Yahtzees. "M..