What is Issues Jump?
1.
PR-speak for desperately attempting to jump the bandwagon on a story that is one or more news cycles old, and will have gone stale by the time the PR firm has explained what an issues jump actually is.
"we are making an issues jump on this news event"
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1. Also known as the Castor Gras. Appending fur (like that of a dog or other household pet) to the condom with an adhesive before commen..