What is Issues Jump?
1.
PR-speak for desperately attempting to jump the bandwagon on a story that is one or more news cycles old, and will have gone stale by the time the PR firm has explained what an issues jump actually is.
"we are making an issues jump on this news event"
See
Random Words:
1.
a drinking game in which participants tape a 40 oz. bottle of malt liquor to each hand and can't take a piss until they've fin..