What is Issues Jump?
1.
PR-speak for desperately attempting to jump the bandwagon on a story that is one or more news cycles old, and will have gone stale by the time the PR firm has explained what an issues jump actually is.
"we are making an issues jump on this news event"
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Random Words:
1.
A moment of sudden realisation. Derived from the feeling felt when one is home alone and realises that the act of wearing pantsis futile..