What is Issues Jump?
1.
PR-speak for desperately attempting to jump the bandwagon on a story that is one or more news cycles old, and will have gone stale by the time the PR firm has explained what an issues jump actually is.
"we are making an issues jump on this news event"
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Random Words:
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1. Getting robbed by Microsoft. Paying 599 EUR for the retail version of Windows VistaUltimate, 460 EUR for the hardware upgrades needed..