What is Issues Jump?
1.
PR-speak for desperately attempting to jump the bandwagon on a story that is one or more news cycles old, and will have gone stale by the time the PR firm has explained what an issues jump actually is.
"we are making an issues jump on this news event"
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Random Words:
1.
you know when you blow up a balloon and then pull the neck out so the air escapes with a long squealing shriek? Some people can do this ..