What is Issues Jump?
1.
PR-speak for desperately attempting to jump the bandwagon on a story that is one or more news cycles old, and will have gone stale by the time the PR firm has explained what an issues jump actually is.
"we are making an issues jump on this news event"
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Random Words:
1.
A word coined in the Polly Platt book "French or Foe" to describe the attitude towards being on time that is prevelant in Medi..