What is Leroy Smith?
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A viral ad campaign launched by Nike. In the ad, they claim that Leroy Smith led to Michael Jordan's success. They then have a promo for a fake instructional video line. The initial ads will make no reference to Nike. Later on, the campaign's link to Nike will be revealed.
Leroy Smith: The Man Who Motivated Michael Jordan
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a term used to describe someone who has been pwned over the phone, or over another mobile device
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