Leroy Smith

What is Leroy Smith?


A viral ad campaign launched by Nike. In the ad, they claim that Leroy Smith led to Michael Jordan's success. They then have a promo for a fake instructional video line. The initial ads will make no reference to Nike. Later on, the campaign's link to Nike will be revealed.

Leroy Smith: The Man Who Motivated Michael Jordan

See leroy, smith, nike, michael jordan, viral, ad, commercial


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