Leroy Smith Edit Meaning

1.

A viral ad campaign launched by Nike. In the ad, they claim that Leroy Smith led to Michael Jordan's success. They then have a promo for a fake instructional video line. The initial ads will make no reference to Nike. Later on, the campaign's link to Nike will be revealed.

Leroy Smith: The Man Who Motivated Michael Jordan

See leroy, smith, nike, michael jordan, viral, ad, commercial