What is Link Baiting?
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The web publishing practice, usually on news or blogging sites, where something controversial is written (or a controversial headling is written) that the publisher knows will get a lot of interest from site visitors.
The ultimate goal is that the link will then appear on link aggregating sites (
"Hey, look at this! 'Gay Preacher Caught Having Sex With Porpoise!'"
"Hah, looks like link baiting to me."
See
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