Lodgism

What is Lodgism?

Business term for an over-complicated metaphor or expression.

Popularised by Nick Lodge in his book "Business Consulting: A Bluffer's Guide"

External Consultant: "New hardware would be a useful catalyst to leverage our capabilities across the value chain."

Internal employee: "Overpaid fool. That's just a Lodgism for Buy a new PC and it will make things better."

or

Manager: I've been stir-frying some ideas in my think-wok.

Employee: (with heavy irony) And have you come up with any new Lodgisms then?

See metaphor

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The 4

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Lodgism Edit Meaning