Logozoid

What is Logozoid?

1. A fictitious person, often animated, who serves as a trademark or walking advertisement for a large corporation or its product.

2. A person who habitually wears articles of clothing advertising a large corporation or its product.

1. Betty Crocker, Mister Clean, Aunt Jemima, and Mister Goodwrench are not real people. They are logozoids.

2. Why would one pay to wear a shirt with someone else's name on it and be a logozoid for Tommy freakin' Hilfiger?

See trademark, icon, symbol, image

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