Lombardi'd

What is Lombardi'd?

1.

Referencing an indefinite amount of time, often using soon. In a typical 'lombardi', soon references a timeframe ranging from a couple of days to more than a year.

Derived from the name of Valve Software's Director of Marketing, Doug Lombardi, whose definition of "soon" seemed to stretch several centuries.

Doug Lombardi: It will be released soon.

Unsuspecting gamers: Yay!

*a long time passes*

Unsuspecting gamers: Still nothing? Ohnoes, we've been lombardi'd!
6

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