What is Lure?
1.
Lure suggests the use of something that attracts, like "bait".
Industry often lures scientists from universities by offering them huge salaries.
See
2.
n.
something such as jewelry or flashy cars that kidnappers, pedophiles, and pimps use to hook small children and teenagers in to trusting them and going with them so they are away from their parents or guardians and can be exploited
The police matched the color and year of Tom's Viper with the lure used by the kidnapper, so they brought him in for questioning.