What is Marketecture?
1.
(1) A theoretical product architecture, conjured up by the marketing department, that has no similiarity to any product(s) on the drawing board, nor in production.
(2) A company's reference a set of products obtained through acquisition, where no interoperation exists, but might be cobbled together to seem to implement the original intent.
We're being told the new marketecture will include all of our competitor's features.
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The kind of ego-floating verbal masturbationperformed by bloggers who post their diaries online. Before the internet, this level of em..
