Mcindignation

What is Mcindignation?

1.

A shallow, emotionally inarticulate response based on a soap opera-like need to create drama and conflict out of nothing.

To complain that the Benetton billboard of an "angelic" blonde girl and a "devilish" black girl is racist is to show McIndignation. The "angelic" and "devilish" slant is merely assumed by the observer and not actually in the billboard.

See indignation, mcdonalds, mcdonald's
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