What is Mediagenic?
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An extraordianry event, display, or activity that is interesting and appealing in such a way that said activity generates amazing and measurable media coverage .... which your client will love you for.
When it's time to set your big idea apart from the rest, then that’s when you need a Mediagenic™ Event.
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Random Words:
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When innocently playing Oregon Trail, when one of your party members manages to magically break their leg while calmly riding in a wagon..