Mountain Hardwear Edit Meaning

1.

a brand of superior outdoors clothing worn by discerning and discriminating outdoors enthusiasts. Great technical designand features, great outdoors lifestyle clothing and equipment without ridiculous prices. Not yet co-opted by poseurs. Identified by a stylized nut often accompanied by the words "Mountain Hardwear" in distinctive script. Primarily carried in outdoor specialty shops such as The Trailhead in Buena Vista, Colorado.

Jess - "That's a great looking jacket. Does it keep you warm and dry? Who makes it?"

Paul - "Yes, it kept me warm and dry in Ouray. It's waterproof, breathes well, and doesn't have a bunch of useless non-functional crap on it. It's from Mountain Hardwear."

See mountainsexual, patagonia, poseur