What is Neo-wicca?
1.
Any Wicca-based tradition that deviates heavily from the traditions set up by Gerald Gardner and his initiates. Most tend to put emphasis on the religious aspect of Wicca, rather than the fact that Wicca is an iniatory, mystery based priesthood and often aren't initiated as according to tradition.
Practicing this doesn't not, however, constitue one being a fluffy bunny.
Some people credit Cunningham for the Neo-Wiccan movement, but some say that it really started with Buckland.
See