What is Nova Usagi?
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Nova Usagi, or 'Nova Rabbit', is the mascot of the latest ad campaign by Japanese eikaiwa company Nova. It's a strange hot-pink bunny with a yellow beak for a mouth, can be found singing his own weird song in the adverts he appears in - 'ippai kikete, ippai shabereru' - translated - 'you can hear a lot, you can speak a lot'.
Massively popular in Japan, and seen as incredibly cute, since his appearance the merchandising has made a few hundred million yen for Nova. Nova Usagi Chan also has his own cd, which features many remixes of his strange little song...
'ippai kikete, ippai shabereru' ... 'aren't I the coolest bunny?'
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