Optics

What is Optics?

1.

What something will look like to the outside world; the perception a public relations person would have on something. First seen (at least by me) in article by Equity Private on finance blog dealbreaker

CEO of Bank: We definitely should have all of our best mortgage brokers to Vegas for the week just like we've done for the last ten years.

PR Flack - yes, but consider the optics.

See tarp, meltdown, ceo, business, pr
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