What is Own It?
1.
Taking pride in what you got.
"Sox fans shouldn't get all hung up on chanting "Cubs suck", they shouldn't even acknowledge that there is a second team in town - Own it!!"
2.
A phrase that can be given to nearly all good situations. 'OWN THAT'!
A person who is cool.
'YOU SO OWN IT'
Steve, Carla and Joel are going to Magaluf, OWN IT!!
See