What is Paper Launch?
1.
A release of a product, especially a computer component, in extremely limited quantities, making it very difficult for consumers to get their hands on. The purpose of this is generally for a company to be able to say "we have the fastest chip", before they can actually produce large numbers of them.
Thus, the product isn't really "launched" to the market, it's only launched in press releases, hence "paper" launches.
"Hey man, I can't find any vendors that sell the new, ultra-fast Intel chip. Have you found it anywhere yet?"
"Nope, nobody has it. It's just another paper launch."
See
Random Words:
1.
Comes from "Sex and the City", where Carrie describes it as the feeling you get when you meet someone you really really like. ..
1.
An alternative name for the "short bus" or "tart cart." Combines "sped" (special education) with " am..
