What is Paper Launch?
1.
A release of a product, especially a computer component, in extremely limited quantities, making it very difficult for consumers to get their hands on. The purpose of this is generally for a company to be able to say "we have the fastest chip", before they can actually produce large numbers of them.
Thus, the product isn't really "launched" to the market, it's only launched in press releases, hence "paper" launches.
"Hey man, I can't find any vendors that sell the new, ultra-fast Intel chip. Have you found it anywhere yet?"
"Nope, nobody has it. It's just another paper launch."
See
Random Words:
1.
Something that looks really nice. Term developed by community college instructors to confuse their students into using slang that does n..