What is Patagonia?
1.
The ultimate sportswear company. Their Regulator System Jackets blow North Face's out of the water, their Synchilla fleece are trememdously comfortable while at the same time envoronmentally sound (made from recycled bottles). Their subsidiary, Lotus Designs, makes the best life jackets and foul weather tops are the best and most stylish on the market. Overall, although their stuff is expensive, it's worth every penny in terms of comfort, style and build quality.
My bright-green Patagonia ski jacket is the nicest and most eye-catching piece of apparell on the slopes
2.
A form of hypocrisy used in the corporate world (most famously by the clothing company Patagonia) to profit from high browed claims of ethics and sustainability while secretly acting in an opposite way.
I heard that company was using sweatshop labor while claiming to make all their toys in the US, I think they are Patagoniaing the public.
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