What is Pepsicoking?
1.
"pepsicoking": noun; ("to pepsicoke": verb, transitive). To take a complex situation and reframe it through marketing as a competitive binary choice between fairly distinct alternatives, one of which must be seen as a winner and the other as a loser--to the exclusion of other viable choices.
"Extensive advertising over the course of the past decades has resulted in the pepsicoking of the American soft drink market, largely leaving fans of RC Cola out of the debate."
"'Message politics'--the emphasis on creating and advertising coherent policy agendas and encouraging party members to 'stick to the message'--has lead to the pepsicoking of Congressional politics."
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