What is Pilchard?
1.
Idiot, fool, incompetent. A general all-purpose name to call people. Good when you are losing an argument, it can even combat mother-calling.
Guy 1 "Yeah but your mum's a slag"
Guy 2 "Shut it you PILCHARD"
2.
A dumbass with redeeming qualities.
A pilchard is actually a fish: Any of various small marine fishes related to the herrings, especially a commercially important edible species, Sardina pilchardus, of European waters.
The distinction here is that a pilchard is quite a stupid, inconsequential fish, but it is edible, so it has redeeming qualities.
You're quite the pilchard today aren't you?
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3.
A word invented by Sarah Collins, when she grew tired of calling idiotic people 'Pillocks' and realised that Pilchard had the same effect.
Jamin you are such a Pilchard!!
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