What is Piranha Effect?
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The exponential effect of communicating a focused message through many different forms of advertising media with a very persuasive effect on beliefs and behavior.
The advertising campaign was communicated through a microsite, social media venues, viral video, print, grassroots events and out of home media. The Piranha Effect was amazing.
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Driving nice and slowly down Princess Street in Kingston, Ontario with the windows down and the music up. The idea is to scope out as m..
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A girl who got a record deal based on her already-present fame, rather than vocal talent.
Her voice is horrible, despite the digital al..
