What is Piranha Effect?
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The exponential effect of communicating a focused message through many different forms of advertising media with a very persuasive effect on beliefs and behavior.
The advertising campaign was communicated through a microsite, social media venues, viral video, print, grassroots events and out of home media. The Piranha Effect was amazing.
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The absolutely awesome video game review show hosted by Ben "Yahtzee" Croshaw. Watch it now!
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